The Creative Factory, a project by the Heyart Association, is a Design Market dedicated to young italian designer. It focuses on promoting creativity and youth enterprise.
The event takes place in Piazza Ciompi, in the heart of Florence. Piazza Ciompi is the headquarter of ateliers and handcraft. Only 30 makers from all over Italy are choosen to attend the market and to present their products.
Keywords of the event: handmade production.
A wide program of workshops and entertainment activities
for adults and kids take places as well.
Art direction, character development and corporate identity.
Freehand illustration and digital process using Adobe Photoshop and Illustrator.
Final artworks for social campaigns (Facebook and Instagram)
and printed applications (flyers and posters).
